Data-Driven News Missions

PR for industries
the press won’t call first

Mainstream news coverage for sexual wellness, intimacy, and body-confidence brands — built on original research, not press releases.

Coverage areas
Sexual WellnessIntimacy CoachingWomen’s HealthMen’s HealthBody ConfidenceRelationship WellnessSelf-CareAudio EntertainmentIntimacy EducationCoaching & TherapyErotic StorytellingSexual Health Tech Sexual WellnessIntimacy CoachingWomen’s HealthMen’s HealthBody ConfidenceRelationship WellnessSelf-CareAudio EntertainmentIntimacy EducationCoaching & TherapyErotic StorytellingSexual Health Tech

The problem

From taboo
to talked about

Wellness brands in sensitive categories are systematically ignored by mainstream press — not because they lack news value, but because they don’t speak the language journalists respond to. Data changes that.

The service

News missions,
not press releases

A news mission is a full-cycle editorial campaign: we design a study, collect original data, build a narrative journalists can’t ignore, and place the story in mainstream outlets. Your brand becomes the credible source — not just the subject.

01

The Study

We identify an audience tension or knowledge gap, then design and run a professional survey or data study that produces genuinely newsworthy findings.

02

The Story

Raw data doesn’t get placed — stories do. We craft a compelling news angle with headlines, data points, and expert framing for mainstream journalists.

03

The Mission

Targeted outreach to journalists and editors at mainstream publications — national press, health desks, lifestyle and culture outlets.

Industries served

TabooPR works with brands in categories that are growing fast but chronically under-covered. If your business has ever been told it’s “too niche” or “too sensitive” for mainstream press, that’s the gap we close.

Why data
gets you in the room

01

Journalists need a hook. Original research gives them one — a statistic, a finding, a tension they can build a story around.

02

Data creates editorial distance. Sensitive topics are easier to cover when there’s a study to report on. The research is the news; your brand is the credible source.

03

Coverage compounds. A placed study gets cited, shared, and referenced. It becomes a long-term credibility asset — not a one-day press hit.

04

Mainstream reach matters. Consumer trust, investor attention, retail conversations — all move when your brand appears in the press people actually read.

Work together

Let’s talk about
your mission

Tell us about your brand and the story you want to tell. We’ll come back with a mission concept — or tell you honestly if we’re not the right fit.

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Berlin, Germany